- Game/Webisode – The episodes that would contain the main narrative and would be released periodically. It will work as a base for comments to be made and episodes to be released.
- Website with Video Blog – The narrative following Mark Tesla and his research towards Mr. Pixel. This acts as a breadcrumb to the Arcadium website and for the player to be immersed in Arcadium’s story world.
- Website with Games – List of playable games to give the player a chance to try out the games before they are released and is a breadcrumb to Mark Tesla’s site.
- Facebook Page – to attract people to Arcadium through social media, will release screenshots interviews and behind-scenes footage.
- Tumblr Page – Mark Tesla’s blog in the form of a Tumblr Page and gifs and screenshots of the film and game aspects of the first episode. This will attract viewers from Tumblr.
- Physical Installations – Photos of the missing gamers with marker circled around where Mr. Pixel is seen in the picture. Will attract players to Mark Tesla’s blog. Will be put up around arcades and game stores and other locations where people who play video games will be
- Physical Installation 2 – Posters of kill screens with QR codes in them that will lead to the Arcadium website. Will attract players to the Arcadium website. Will be put up around arcades and game stores and other locations where people who play video games will be
- Applications – Mobile applications of the games for Iphone and Android. Gives the player a chance to try out the games before they are released and acts as a breadcrumb to Mark Tesla’s Blog
Key Events: The apps, the old video game website and Mark Tesla’s Video Game Blog, Youtube and Tumblr Page will all be released all at once. After one month of the first release. The facebook page, Kill Screen posters, and The Arcadium website will be released. After another month will the first episode of Arcadium be released on the Arcadium website
TimeLine: Upon the First Release, the Mark Telsla posts on the website, youtube and tumblr will be released weekly. Once the first episode of Arcadium is released, every other episode will be released monthly.